What background do Trine and you have in fashion?
“We both got our degree at TEKO i Herning. Trine has worked as a designer and design manager with many Danish clothing brands, and worked as a designer in China. I lived there for three years, but returned to Denmark when I became a mother.”
Why did you choose a devil for your logo?
“There is a lot of pressure on today’s women. The devil is a reminder for all women to listen to their own inner voice and not just go along with what other people wants them to. We all have an inner devil that works as motive power and it’s when we dare to be true to ourselves that we become our most powerful and beautiful.”
What is your connection to Japan?
“The clean lines, the calm mind and the simplicity that rules Japanese tradition and design is a great source of inspiration for us. It also balances out the angry devil very nicely. The Japanese style works really well with the minimalistic Nordic design, which is the base of all our clothing items.”